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1. THE MARKETING PLANNER
Marketing plan facilitation/workshops/ compilation
He’s nowhere near as cute as J. Lo in “The Wedding Planner” but he guarantees not to run off with your fiancé.
- Leading and guiding the annual planning process from setting the scene right through to the finished document or just the parts you need help with.
- Allows the team to focus on participating while Rob guides and manages the process.
- Take advantage of Rob’s experience of doing dozens of plans during his career.
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2. DOCTOR ROBERT
Brand / Business/Market Reviews and Exploration of Specific Issues
Having trouble sleeping? Feeling short of breath when you read the monthly results? This doctor does make house calls and he promises to warm his stethoscope before he gives your business a thorough check-up.
- Intensive investigation of a marketing problem or challenge you’ve identified.
- Great having someone on board who knows where to look and what to look for in order to make a helpful diagnosis.
- High quality, specific feedback on the issue and clear actionable strategic recommendations.
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3. POSITIONS AND PROPOSITIONS
Brand Strategy / Positioning/Unique Value Propositions/Promise
Not quite as exciting as it sounds but still the single-most important and challenging component of any successful brand strategy.
- Really at the core of the concept of marketing and the customer experience, without a good position, you’re nowhere.
- Rob will help you to define your market opportunity and then design the brand positioning in order to address it.
- Helping you and your agency to take the raw positioning and develop it into a proposition or promise for your market.
- If required a whole brand character, possible names and slogans etc.
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4. MARKETING ‘R’ US
Project Management/Work Overflow/ Contractor Services
If only you could clone yourself, you could give at least half your work to your second you.
- This service is a high quality out-source for the projects you struggle to work on.
- Or maybe you’re faced with a project for which you and your team don’t hold quite the right skill-set.
- A partial or complete project management service depending on your needs.
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5. ONCALLMARKETINGGUY
On-Call Confidential Advisor/ Confidant/Marketing Counsellor
It can be lonely at the top having to make all the tough decisions. Sometimes you just want someone to bounce some thoughts around with.
- Confidential advice on ‘all things marketing’ for CEO’s and marketers.
- An on-call resource for organizational leaders who carry the burden of responsibility and can sometimes benefit from having someone impartial they can trust to discuss their business challenges.
- Sometimes a phone-call or email will do, or face to face, it’s your call.
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6. FRACTION TOO MUCH FRICTION
Team Dynamics/More Effective Teamwork/Provider Dynamics/ Remedies
A lot of marketing is judgment calls and intuition. Opinion often counts just as much as fact and this can lead to some challenging relationship dynamics both inside the company and with the agency and other provider-partners.
- Sometimes it’s a real struggle to get the various parts of the wider marketing effort working together effectively.
- Rob will evaluate the current internal and external relationships and provide honest helpful feedback and guidance on raising the teamwork and overall performance.
- Sometimes the chemistry doesn’t work and you need to look at changing providers putting your marketing projects out to pitch and the success or failure of your marketing efforts rides on a few key decisions.
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7. STORMIN’ NORMAN
Workshops/Brainstorms/Exploring New Ideas and Opportunities
“Sometimes our habitual thinking can get us into ruts that are difficult to pull ourselves out of. Let Rob run some ‘break-through’ workshops for you to get those creative juices “storming, forming and norming” all over your current business challenge.”
Make use of his talent for facilitating highly productive workshops:
- focused on a single challenge eg the launch of a new brand,
- solving an issue
- re-launching or repositioning a brand
- a new communication strategy etc.
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8. ZEN AND THE ART OF MARKETING MAINTENANCE
Training/Mentoring/Coaching/
Specialist Skills Support
Like motorcycles, marketers and marketing strategy can get a bit rusty and out-of-tune. When that happens you need an experienced mechanic and his trusty tool kit to tighten the chain, oil the sprockets and clean the plugs.
- Specialist training, coaching and mentoring on the various disciplines of marketing, nurturing the marketing ethos, the marketing culture.
- Can be on a specific project or more generic skills based eg Brief Writing, Effective Research skills, Brand Positioning, Evaluating Creative etc.
- TMG will work with you to help you understand where the difficulties lie and help to re-inspire the team about their roles and projects.
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9. LET ME ENTERTAIN YOU
Informative Inspiring Presentations on Marketing Related Topics
Separated at birth from his twin brother, little Robbie Williams went on to have a very successful career in a boy band. Meanwhile his not quite identical twin brother Robbie Bree learnt the fine art of bookbinding until he came across the ancient text “Kotler on Marketing”. Turning his back on the priesthood he went down the path of marketing, never to look back.
- Not one to let a good story be corrupted by the facts, Robbie Bree will entertain and inspire you and your team with relevant (and sometimes irreverent) presentations on a marketing topic of your choosing.
- His thought provoking and challenging perspectives on marketing and the challenges of business are sure to get the team thinking differently about your business and its challenges.
- Excellent for sparking up annual conferences, industry meetings etc.
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