NO CUSTOMER, NO BUSINESS

Whether you're a marketer or not, I hope you consider marketing to be one of the most important concepts in your business.

Why? Because marketing is the business discipline most concerned with your most important business asset; customers. No customer, no business.

Why? Because marketing is the business discipline most concerned with your most important business asset; customers. No customer, no business.

Peter Drucker said it better than I can:

"The marketing concept is a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal point of all business activities. It is driven by senior managers, passionate about delighting their customers. Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer's point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise."

In this (approximately monthly) newsletter, I'd like to take the opportunity to promote the marketing discipline. Whether you're a career marketer or not I hope you'll find these small tidbits useful as little reminders for yourself or your colleagues. As much as possible I'll try to keep it practical and real and brief. I'll also try to keep it reasonably topical and not too intellectual. I hope you'll contact me if you'd like to discuss the topics further.

If you'd like to know more or are interested to discuss these further please contact me or Denise on 09 5288808.