EASTER BUNNIES & CHOCOLATE EGGS

I'm not a practising Christian. Like most of us I only have a fleeting association with Church: weddings; funerals and the odd baptism. But I do acknowledge that a man once walked this Earth promoting a message of tolerance and good will to all men. And that his ideas have been a guiding light during times of great darkness and ignorance over the ages. And I do acknowledge that we live in a society founded on Christian principles. Not to the exclusion of any other beliefs by the way.

So what has happened to Easter lately? Why is it that the very reason for this holiday is so obviously overlooked? Are we happy that our children are growing up ignorant of the Easter story and the educational and useful messages contained therein? Are we happy as retailers, marketers, broadcasters, advertisers and business-people that one of the fundamental concepts of western society is being exploited as a purely commercial and leisure enterprise? Would our brothers and sisters in the many other world religions and belief systems be so accepting of this exploitation of their religious festivals? Are we as participants in this society risking the family jewels for the sake of a quick buck?

And on behalf of the viewing public…could we please, please, please have a little more creativity and less shouting in our Easter ads in future. Unless you want me to hit the mute or channel button on my remote and skip your ads altogether!

If you'd like to know more or are interested to discuss these further please contact me or Denise on 09 5288808.