CONSULTING AND CONTRACTING |
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Things being the way they are right now, it is inevitable that managers are looking closely at their expenses. And seeing what is 'mission critical' right now and what can be put off until the outlook improves.
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Right now a number of you are getting this pressure:
"Marketing spends more money than any other department, they have the most room to cut budget."
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IN A RECESSION: OPPORTUNITY |
Following on from last week here's a useful tool to look at your business:
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IN A RECESSION, SHOPPERS DON'T STOP BUYING |
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In a recession shoppers don't stop buying. They just buy differently. With all the R-talk the risk is that we over-react.
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"Long term success in business isn't really very different to long term success in sport".
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