Facilitating, guiding and inspiring organizations towards break-through marketing strategy and powerful marketing plans that deliver stronger market connectivity and improved business performance.
WHO IS ROB BREE?
After graduation from Auckland University with a bachelor of commerce in 1985, Rob has spent most of his working life with iconic brands in some of the most successful consumer brand organizations in the Asia-Pacific region. Over more than twenty years he has collected and developed a range of techniques and approaches designed to optimize the performance and productivity of marketing departments and marketing plans.
Since 2005 he has been consulting to organizations large and small, helping them to deal with the challenges they face, and making available to them the experience and skills developed during his exposure to those various companies, brands, markets and industries.
Unlike other consultants or consulting companies, these are not ‘black box’ theoretical models and methods. They are techniques he has himself worked with and refined as part of his own career marketing iconic consumer brands across a variety of industries.
HOWDOES HE WORK?
Rob’s clients frequently speak of the enjoyment as well as stimulation they achieve while working with him. His relaxed and open style creates an environment in which people feel both confident to contribute and able to improve their skills while drawing on the wealth of experience that he shares generously and without reservation. Rob not only helps clients to solve their challenges, he helps them to improve their own skills in a lively, highly interactive style that feels more like a day out than a day working. And because of his broad experience he is one of very few consultants who can work equally effectively with marketers, managers, operational teams and other external partners eg agencies, designers, researchers etc.
WHAT DO ROB'S CLIENTS SAY ABOUT HIM?
He inspires calm and confidence in them. This is quite different to their normally stressed state.
He obviously is very passionate about marketing and his customers’ brands, challenges and opportunities and this passion is contagious. He has real vitality and energy without being too obnoxious and over the top.
He see things in a way that others don’t and what arises from this is a unique and fresh approach to their project
He challenges them and fires them up and draws the best from them.
He is able to get diverse groups of people working together by establishing a focus and a common purpose.
He can take something as painful and dreaded as planning and infuse it with energy, excitement, enthusiasm. After all, marketing can be a lot of fun.
He is incisive and focused helping to create a clear sense of vision and purpose for his clients
As a presenter, he is clear, persuasive, informative and confident. A great communicator and an authority on his topic.
HOWDOES HE DO IT?
He is free to consider a challenge from many different perspectives. He operates outside the rules and paradigms that govern their organization or industry. Therefore he is able to draw on a far greater range of resources than they can.
If they don’t have time, he makes it easier for them to achieve their goals within challenging time frames.
If they don’t have clarity or objectivity, he helps them to look at their business from an objective stand point.
If they don’t have a wide range of experience and therefore tend to operate within industry paradigms, he helps them to take an alternative and creative perspective and generate some fresh and inspiring thinking.
He doesn’t just draw on his business experience, he seems to be a wide reader and is interested in history, philosophy, politics, music, film and other things that seem to inspire him.
He’s very visual and creative, making up models and diagrams and capturing thoughts on a whiteboard. You see your own thoughts materializing on the board.
Ultimately he sorts the real issues from the peripheral ones and in that way helps you to get right at the core of the problem.
HOW IS ROB DIFFERENT FROM OTHER MARKETING CONSULTANTS?
Where they start with a model or method, he starts with a blank sheet of paper and a pen. You really feel like he is on a journey with you, you’re all learning together.
He knows his subjects, he’s skilled and intelligent but he’s not an academic, his examples and stories are true, they’re his own, not something he read somewhere.
They typically believe they will give the client the answers. He believes the client has the answers they just don’t know how to find them. He helps them to explore and discover the answers.
Consultants generally are long on theory and idealism. He comes from realism and experience and helps turn dreams into reality.
He is a good friend and advisor. He shares what he knows with his clients in a way that it then becomes theirs. The result is a custom-built solution that you can take ownership of.
Consultants are famous for generating screeds of paper and reports and charts etc. He generates one living breathing document with a clear comprehensive strategic direction and solution and a crystal clear action plan to achieve it
Rob takes a real interest in you, he wants you to benefit from the process, it’s not just all business with him.
Check out the services Rob The Marketing Guy® provides, read some of his clients testimonials, or contact Rob for a custom-built proposal, specific to your exact ‘break-through’ requirements.