Testimonials

We commissioned Rob to help us develop the Charlie's Trading Company Five Year Growth Strategy. He really delivered on our expectations of the project. What stood out for me was his refreshing and 'real' approach to life in business. He was excellent at identifying the true breakthrough strategy and got us focused on the required actions to help us achieve our aims. Not only did he outline our growth strategy, goals, vision and mission but importantly helped us to agree and capture the details and the actions within a clearly documented, articulate plan. We are very satisfied with his contributions. We will use him again and am very happy to recommend him and his talents to others wanting to grow their business and realize their growth potential.

Stefan Leplonka
Chief Executive Officer
Charlie's Trading Company

Click here to read "Charlie's ripe for Asahi picking" from NZ Herald

BREAK-THROUGH MARKETING STRATEGY AND POWERFUL PLANS THAT DELIVER

The Marketing Guyâ is a deliberate move by Rob Bree to single-mindedly focus on delivering marketing expertise and resource to organizations to achieve a break-through in strategy and performance. The Marketing Guyâ is not an advertising agency or a design company. It is a unique strategic marketing consultancy for organizations, their agencies and other provider-partners.

WHAT IS THE MARKETING GUYâ?

The Marketing Guyâ offers a wide range of resources and services designed to help organizations. We can help you in a number of ways, all of which assist with marketing thinking, marketing strategy and marketing productivity. For example:

  • Marketing Planning and / or brand planning facilitation.
  • Brand Positioning, Proposition and Promise workshopping and planning.
  • Brand Communications reviews, planning and briefing.
  • Portfolio Management Strategy and Planning.
  • Marketing Training; Marketing Processes and procedures; marketing for marketers and non-marketers, marketing coaching.
  • Marketing Partnership / Relationship Reviews and Remedies.
  • Project Management and support; from inception to activation.
  • Presentations, conference speaking, facilitating and chairing meetings and workshops. 
  • New product development, concepts, workshops, briefing, naming.
  • Product refinement, renovation and relaunch.
  • Brand Audits, marketing reviews, business situation assessment.
  • etc.

ROB'S FOUR COMMITMENTS TO YOU AND YOUR TEAM:

  1. To stimulate, guide and inspire exploration and discovery.
  2. Liberate break-through marketing insights and strategy.
  3. Facilitate powerful and focused marketing plans that deliver action.
  4. Consequently stronger market connectivity and business performance.

“Markets are so competitive and managers are so busy today. So much marketing energy and productivity is utilized just trying to stay one step ahead of customers and competitors and satisfy shareholders’ need for dividends. Organizations often have only a little discretionary resource to dedicate to generating the next break-through idea. Achieving progress or innovation is viewed as costly, particularly in terms of the most valuable resource; time. My clients need to make headway in the shortest possible time with the greatest possible clarity. That’s where I come in.”

He has built a reputation for helping clients to get beyond existing business paradigms and achieve a competitive advantage. Over more than twenty years he has collected and developed a range of techniques and approaches designed to optimize the performance and productivity of marketing departments and marketing plans. Unlike other consultants or consulting companies, these are not ‘black box’ theoretical models and methods. They are techniques he has himself worked with and refined as part of his own marketing career. A career that has spanned many iconic consumer brands across a variety of industries.

Check out the services Rob The Marketing Guyâ provides, read some of his clients testimonials, or contact Rob for a custom-built proposal, specific to your exact ‘break-through’ requirements.

 
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