The best businesses understand that great marketing is more than just a big ad spend.
In fact, if you want to make sure you are getting the most from your money there are a few key steps you need to put in place first.
That's where I can help.
Hey, I'm Ziggy
I'm obsessed with helping build great businesses.
You see, great marketing is not about algorithms and audience segments, click through rates or bid strategies.
Yes they are important aspects of marketing...
But what marketing is really about, is connection.
It's about knowing your customer like the back of your hand, understanding what makes them tick and delivering them experiences they love. That's what gets me excited!
4 Steps to grow your business
1. The Big Picture
We start by taking a big picture look at your business, who your customers are, and how and where you interact with them. This gives an overview of your marketing strategy and highlights where there might be gaps.
I specialize in marketing strategy, content marketing, lead generation and user experience. But what does that really mean?
​
It means I look at your business as a whole - your goals, values and mission. I work to understand who your customers are and the message that resonates with them - finding what their pain points are and how your product or service solves those problems. I look at how and where you interact with your customers and importantly, what their experience is like along that journey.
​
Then we optimize it all!
​
Here's how it works....
2. The Finer Details
We then dive into the weeds. Delving deep into how each individual piece of this picture fits together, what the customer experience is like and most importantly collect A LOT of data.
3. Plan & Prioritize
Without a plan, you plan to fail. But even better than a plan, is a plan backed by data. Here I layout my recommendations to take your business to the moon!
4. Implement & Optimize
1% better everyday. Here we start seeing the results of our effort and it’s time to optimize. Test > analyze > improve. Retest > re-analyze > improve again. The best businesses are constantly evolving.
Steve Jobs
Design is not just what it looks like and feels like. Design is how it works.
Pricing
No matter the project we'll always start at step one - a free analysis. This lets us figure out if we're a good fit for each other, helps set expectations, and lets you test the water risk free. If you like what you see and I think I can help you, we can then get stuck into the big stuff.
01
Step 1. FREE Marketing Analysis.
​
What does your marketing look like as a potential customer? Taking a look at your digital presence and message from an external perspective and identifying areas of opportunity.
​
Turn around time at this stage is 1 week.
​
Price: FREE
02
Step 2. Full Marketing Strategy Plan
​
Building on step one we'll then combine previous findings with your internal data, perform user testing and use further analytics tools to build a more detailed picture of your business. I'll then provide feedback on the insights we've gained and layout a play of how to tackle these projects step by step.
​
Turn around time on this phase is 30 days.
​
Price: $2000 NZD
03
Step 3. Ongoing Implementation & Optimisation.
​
If you like the plan laid out in step two you've got two choices. Tackle them yourself OR work with me to do it together. During this phase I'll help educate your team on the what and the why at each stage so that one day you don't have to rely on external agencies and can bring it all in-house if that's something you want.
​
(You can always keep me involved as a consultant once things are up and running at a reduced rate)
​
Price: $4000 NZD per month
